You may ask “Will my favorite pot shop be here in 10 years?”
Let’s hope so… the idea is not get bought out by the big guy. The name of the game- is staying in the game. There is a concept explained by the Harvard Business Review called the Consolidation Curve. What is the Consolidation Curve? There are four identified stages: The Consolidation Curve theory suggests that newly deregulated industries (such as cannabis) go through an initial spurt of mass diversification. Small players, benefiting from relatively low barriers to entry, hop into the market with ease and even the largest players maintain a relatively small market share. This stage is critical because those that will survive long-term are furiously pursuing market share and developing barriers to entry into the market, setting the stage for the second phase. Curious and want to know more? Read on here.