When Abnormal Is the Norm
Sometimes working in cannabis leaves me feeling like I’m through the looking glass.
It’s not just that my job is federally illegal, or that we now offer receipts for cannabis after generations of lurking in the shadows. Often the strangest part of my day is when something “normal” happens.
I was surprised and excited when I was finally able to do something as ordinary as opening a checking account, even if it would cost an arm and a leg. It took more than three years to find someone to process debit cards for us. (We’re still waiting on credit card processing.) I can’t advertise on television.
What do all of these have in common? They are all things 99.9 percent of American businesses take for granted. Not so for cannabis, where the normal can be extremely abnormal. I like to compare operating a cannabis business to running with ankle weights. You can still make it to the finish line, but everything is a little harder than it needs to be.
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